California resident Nathan Duncan joined the Patagonia team in 2019. As a general manager, Nathan Duncan is involved with a number of activities ranging from supervising employees to promoting the brand’s message.
Central to the brand’s message is saving the environment, which is carried out through its one percent sales contribution to the restoration and preservation of the natural environment. Established 35 years ago, the company began giving one percent of its sales to grassroots organizations globally totaling $89 million in cash and in-kind donations, which have made a difference in these communities.
The company’s founder went further in adopting this stance on the environment. Founder Yvon Chouinard and business owner Craig Mathews launched a non-profit that would encourage other business owners to donate one percent of the sales to causes focused on preserving and restoring the environment.
Named 1 % for the Planet, the venture has grown to become an alliance of businesses that understand that profit and loss are linked to the health of the environment. Because of this relationship, it is important that businesses become concerned with the overall social and environmental impacts of the industry.
